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Trademark reform progresses 17/12/2015 Updates to make registering trademarks cheaper, quicker and more reliable for firms were approved by the European Parliament this week

Trademark reform progresses

Updates to make registering trademarks cheaper, quicker and more reliable for firms were approved by the European Parliament this week. These new rules, informally agreed with the Council of Ministers, will also make it possible to impound counterfeit goods in transit through EU territory.

Key features of the new rules include:

  • retaining the dual system of national and EU trademarks covering all 28 member states, whilst streamlining and further harmonising national and EU trademark registration procedures and modernising registration requirements.
  • the registration of new types of trademark, such as sound, will be easier in future.
  • a new, better tailored fee structure for EU trademark registration
  • a better means to fight against counterfeit goods in transit through EU territory.
  • safeguarding fundamental rights and freedoms, including artistic expression, as long as it is at the same time in accordance with honest practices in industrial and commercial matters.
  • improvements to the structure and governance of the EU office responsible for trade marks (OHIM), which will be called “European Union Intellectual Property Office” (EUIPO).

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